You should drink grower Champagne if you've forgotten that

Champagne is wine

"You should drink "farmer-fizz" if you'd rather buy Champagne from a farmer than a factory. 

You should drink it if you'd rather have a wine expressive of vineyard, and the grower's own connection to vineyard, than a wine "formed" by a marketing swami who's studied to the Nth-degree what you can be persuaded to "consume." Do you really want to be reduced to a mere "consumer" when you can drink Champagne like a whole human being?

You should drink grower-Champagne if the individually distinctive flavors of terroir-driven wines matter more than the lowest-common-denominator pap served up by the mega conglomerates  in the "luxury goods" business.

You should drink it because it's honest REAL wine grown and made by a vintner-by a FAMILY just like yours-by a "him," not by an "it." You should drink it because it's better to buy wine from a person than from a company.

You should drink it because its price is honestly based on what it costs to produce, not manipulated to account for massive PR and ad budgets, or to hold on to market-share.

You should drink grower-Champagne because, like all hand-crafted estate-bottled wines, it is not a mere Thing but is indeed a BEING, expressive of where it grew and who raised it. In drinking it you help protect DIVERSITY, and diversity leads to VITALITY. And if you'd rather eat a local field-ripened summer tomato rapturous with sweetness instead of some January tomato you buy at the supermarket hard as a stone and tasting of nothing, then you should be drinking farmer-fizz!"

- Terry Theise